top of page

About/ CV

Professional Summary

I believe in conducting user research to support an empathetic, human-centered approach to digital design and development. As a former clinician and current UX Researcher working on healthcare-related products, I am passionate about bringing a voice to the patients providers, and caregivers using our products.

In order to better understand our users, I conduct a wide variety of qualitative and quantitative research studies. I am particularly passionate about engaging in generative, qualitative research, such as in-depth interviews and ethnographic studies, because I feel they have the most potential to illuminate unknowns about our users and given projects  a solid foundation of understanding and direction. I am also experienced in conducting moderated and unmoderated usability testing, usage analytics studies, and information architecture testing. I believe that the success of any product depends on a combination of all of these approaches. 

In addition to planning and conducting research, I regularly contribute to product and UX strategy, design brainstorming, and collaborative design & strategy workshops. I enjoy working across a product team and organization to ensure that everyone has a thorough understanding of our users.

I really enjoy working with small, growing product teams and organizations. As a researcher and UX team member, I am passionate about developing and implementing user research processes to help teams conduct ethically solid research while continuing to scale effectively and efficiently. 

Skills

User Research, User Personas, Usability Testing, Surveys, Service Blueprints, User Journey Maps, Remote & In-person research, Lean research methods, Ethnography, In-depth Interviews, Secondary literature reviews, Product Discovery, Workshop Facilitation,  Ideation, Concept-testing, Design Thinking, User-centered Design, Patient-centered Research, UX and Product Strategy, Research Operations, Research Repositories, Vendor Management, Cross-functional Collaboration, Verbal and Written Communication, Content Strategy, Web Design, Analytics, Voice of the Customer, Content & Asset Creation

Work Experience

2022-2023

Lead UX Researcher, Memora Health

Established UXR practice in early-stage digital product org, scaling the team from 0 to 100% coverage of product pods, resulting in promotion and FTE management in <1 yr. Directly impacted roadmaps & commercial strategy. 

2020- 2022

Sr. UX Researcher, Lumedic

Led mixed-methods UX research efforts for new-to-market B2B & B2C products. Led the organization in cross-functional problem discovery & product innovation sprints, resulting in org-wide hackathon. 

2018-2020

Sr. UX Researcher, Medullan

UX Researcher

Planned and conducted user experience research activities in order to support user-centric design and development of healthcare and life sciences digital products. Led research activities and provided valuable insights to stakeholders, designers, and developers.

2017-2018

User Experience Student, CareerFoundry

Completed an appx. 6 month course of study in User Experience Design and Research, including a culminating project case study and portfolio presentation. 

2012-2017

Clinical Nutrition Manager, Sodexo

Clinical Dietitian I,II

Provided medical nutrition therapy and nutrition counseling to individuals with a variety of health conditions across the continuum of care. Managed a clinical nutrition and patient services department, including over 12 FTEs. Drove third party satisfaction scores consistently above the 90th percentile. 

Education

2009-2012

M.S. Clinical Nutrition, Boston University

Clinical Internship: Beth Israel Deaconess- Needham, Winchester Hospital

2005-2008

B.S. Biochemistry & Molecular Biology, University of Massachusetts Amherst

Magna Cum Laude

Interests

Outside of work, I love getting creative and crafty! I spend time with several different hobbies, including knitting, weaving, drawing, and painting. I also spend a lot of time developing my garden, growing food, cooking, and sharing meals with loved ones. 

I Sometimes Send Newsletters

Thanks for submitting!

© 2023 by Sofia Franco. Proudly created with Wix.com.

bottom of page